5 Tips for Marketing to Millennials From a Millennial

By now, smart businesses realize the Millennial generation isn't just a bunch of hipsters with smart phones taking selfies but rather a generation of consumers 86 million strong-- that's 7 percent more than baby boomers -- and they're ready to spend money. In fact, businesses that don't start tailoring their marketing to Millennials soon are missing out on a major consumer opportunity from a generation with an expected $2.45 trillion annual spending power by 2015; and that figure will surpass bo...